Rodalink Group started in 1989 as a bicycle manufacturing company located in Surabaya, Indonesia. The company name is Insera Sena, which has grown to be one of the biggest bike assembler in Asia. Rodalink Singapore Pte Ltd decided to extend its operation into distribution and retail, by setting up 100% company owned Rodalink chain stores in Indonesia and Singapore.
Initially, Rodalink Singapore Pte Ltd had 3 stores located at East Coast, Bukit Timah and Upper Thomson. These stores are strategically located to accommodate a wider range of customers and reached out to them. Rodalink Singapore Pte Ltd then expanded and opened another store at Tradehub 21 known as the biggest bicycle store in Singapore. Stretching over 6,300 sq.ft., it's a one stop shopping hub for all your bicycle needs. In 2010, Rodalink Singapore Pte Ltd opened another branch at One Commonwealth. In 2014, in order to further reached out to consumers, Upper Thomson and Jalan Jurong Kechil outlets were closed and moved to Woodlands 11. At the same time, an online store webpage was set up.
With a range of bicycles & accessories available at the 4 Rodalink outlets in Singapore, from the racy & performance oriented brands like Colnago, Polygon, Marin, Shimano, PRO, Giro, Fulcrum, fi'zi:k, Elite, KORE, Continental, Topeak, and many more, Rodalink Singapore aims to provide a more complete shopping experience for bicycle needs and wants.